Club MarkUp, the official marketing club of IMT Ghaziabad, flagged off a year of jam packed events with the much awaited Mark Roadies 8.0. This was the first of many opportunities for the new students of the campus to have a shot of the exhilarations and thrills in the realm of the marketeer.
With a kick off in front of a jam-packed amphitheater of IMTG, the first round was designed for the contestants to use their wits – and use them quick. For they had to beat an exciting treasure hunt that demanded them to think on their feet for a creative ad-making round. The teams that got through needed to have a comprehensive marketing vocabulary for a mind-boggling crossword puzzle contest.
The top ten of the first round then moved to the second round, about the dilemma of a Tier 1 retail business in entering Tier 2 and 3 Indian cities to expand their market. The teams were expected to conduct in-depth research and come up with a feasible strategy for expansion of the retail market. The round was judged by Prof. Harvinder Singh, a faculty in the area of Marketing Management.
After a nail-biting contest, the team ‘Three Men Army’ were declared the winners, with their innovative strategy giving them the edge to clinch the win. But in the end, all the participants were winners in their own right, getting the first taste of what life in IMT is all about. The teams also realized that learning and fun, in here, are complementary after all.